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The Experience Equation: How Happy Employees And Customers Accelerate Growth

The Experience Equation: How Happy Employees And Customers Accelerate Growth

In partnership with Forbes Insights, Salesforce surveyed 300 executives across employee experience (EX) and customer experience (CX) roles. So, the study found that companies that prioritized EX to drive higher CX achieved 1.8 times faster revenue growth. 

Furthermore, 89% of revenue growth companies opine that improved EX is directly proportional to improved CX. 

Key findings: 

  • Revenue growth means high EX, regardless of CX prioritization
  • 70% of executives agree that improved EX leads to improved CX
  • EX and CX decision-makers have different priorities 
  • COVID-19 has led to EX and CX becoming a strategic imperative

Access this Forbes report now. 

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