Short-video sharing app TikTok on Wednesday launched a pilot program that lets users upload video resumes for U.S.-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself.
Under the “TikTok Resumes” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings from July 7 through July 31.
Used widely by Gen Z and millennials, the platform will let users apply for entry-level jobs to experienced positions with videos bearing the hashtag #TikTokResumes, the company said in a blog post.
The United States has been facing a shortage of willing workers as labor demand returns after the pandemic, fueled by rapid vaccinations against the coronavirus.
Known for trendsetting dance videos, TikTok has seen a rise in career and job-related content under hashtags like #CareerTok. Companies including dating app Bumble Inc. and Facebook let users network and search for jobs, but Microsoft Corp’s LinkedIn remains the go-to social media site for professionals.