Scoperta! a digital wine marketplace, is introducing its first consumer marketing and PR campaign. The brand is connecting curious wine drinkers with curated small wineries across the country. Scoperta! launches at a time when the 2022 State of the Wine Industry report highlights the need to become more relatable for the next generation of wine drinkers.
Scoperta! is a marketing/technology platform specifically designed to enable a frictionless consumer experience. By focusing on the specific vertical market of small boutique wineries, the team’s technology lead, BlueBolt Solutions, developed a custom marketplace tailored to address the issues of small business marketing and connecting consumers to multiple wineries simultaneously. For brand creation and activation, the team enlisted OKRP, a Chicago-based creative agency, and Prophet, a global marketing consultancy. The creative and technological investment by these partners has been instrumental in launching the brand and platform in under ten months.
“Having an investment from these leading marketing partners from their executive leadership to their business teams is humbling. From the outset they have been involved in the analysis, planning, and development of our strategies,” said Adrienne Fasano, co-founder, and CEO of Scoperta!. “I’m so grateful to our strategic partners for creating a path that has made a modern approach to buying wine online a reality.”