Digital-first wealth technology platform Nivesh has appointed Pradeep Bhasin as co-founder and chief business officer.
In this role, Bhasin will be responsible for scaling the business, deepening reach, ideating, and driving multiple products for the platform.
He is a business leader with a diverse experience of 19 years in the financial services industry and has scaled businesses both in physical distribution and the digital space. He has worked with asset management companies like HDFC and Sundaram for 11 years and managed their B2B distribution channels.
Prior to joining Nivesh, he was senior director and business head at fintech platform MobiKwik and led the wealth management and insurance businesses.
“My goal is to take Nivesh to the forefront in empowering millions of Indians in making informed financial decisions. The short-term plan is to onboard 5,000 financial distributors and offers other financial products like insurance, digital gold, and lending on the platform. My long-term plan is to onboard 50,000 financial distributors as partners, equip and train them with tools for suggesting the right plans to the customers,” Bhasin told ET.
“Pradeep’s unique skill set resonates well with Nivesh’s assisted model and will help us in accelerating the organization’s growth. Also, he has directly managed or worked with teams across functions – business, technology, product marketing, and operations, and such multi-functional skills are expected to be of huge value at our current stage of evolution,” said Anurag Garg, founder, and CEO of Nivesh.
The platform had recently raised $1.6 million led by IAN Fund.