Mindshare, a global media agency network, recently promoted Helen McRae to CEO of the Asia Pacific Region. Earlier she held the office of Mindshare’s EMEA and Worldwide Team Chief Executive Officer, managing Mindshare’s 26 markets in that region. Acknowledging McRae’s prior contributions to Mindshare, and her former experience in Asian-Pacific markets, Adam Gerhat, Global CEO, Mindshare was confident that McRae will be instrumental in applying her deep expertise to accomplish their Western expansion. McRae on her part is excited at partnering with GroupM and WPP in the region. She will soon be moving to Singapore and joining Mindshare’s Asia-Pacific team.
With the last 16 years at Mindshare, she has held a number of roles in the agency, leading Mindshare UK and before that running the Unilever account globally from 2008 – 2012. She has also worked across a smattering of agencies across Asia in Thailand, Malaysia, Korea, and Australia. Helen McRae replaced Amrita Randhawa as CEO for APAC. McRae trysts with multiple leadership roles, experience managing global clientele, and her past APAC experience, make her uniquely poised to handle the agency’s media and marketing segment, expand in the West and hence contribute to the overall growth of the agency. Mindshare is a global media agency that enables media experiences for its clients internationally.