Home News Mexico-Based Education Firm Named Best HR Tech Startup

Mexico-Based Education Firm Named Best HR Tech Startup

Mexico-Based Education Firm Named Best HR Tech Startup

A global competition to award the most innovative workplace tech startup narrowed it down to four companies. The only one not based in the U.S. came out on top.

About 150 tech startups entered the Society for Human Resource Management (SMRM) competition to find the best up-and-coming workplace platform. Of that number, 60% were based in the U.S., and 40% were from other countries.

The firm that won SHRM’s “Better Workplaces Challenge Cup” competition is Vinco, a Monterrey, Mexico-based education technology firm that makes a digital learning platform for employers. To win, it faced multiple rounds of questions from HR professionals drawn from the association’s 300,000 members, concluding at SHRM’s conference in New Orleans this month.

The number of international entries was surprising to Guillermo Corea, SHRMLabs managing director, which is the industry association’s workplace innovation lab and venture capital arm. But it is also a warning to U.S.-based firms that make HR and work tech platforms.

U.S. firms need to realize that “there is competition out there, and it is coming,” Corea said. He said the development of the tech startup market is following a pattern. “First, you see major innovation happen in the U.S., and other people around the world catch up.”

“It’s a wave that we’re going to be seeing here in the next couple of years,” Corea said of the international HR and work tech market.

Vinco’s learning platform provides a range of training from high school degrees to college, master’s, and specialized instruction. It assembles and curates online learning providers. The platform connects employees to their specific educational needs, whether learning English, earning a high school diploma, or advanced academic work.

Miriam Fernandez, COO, and co-founder of Vinco believe their tech startup won the contest because it resonates with HR professionals.

It is an “enabler for a lot more people to gain access to education that translates into socioeconomic mobility,” she said.

Launched in April 2021, Vinco has 30 employees and has raised about $2.5 million. It employs coaches, people with education and psychology backgrounds, to help employees with their training. If an employee falls behind, a coach may get involved to find out why and help solve any problems.

Manufacturing companies often require a high school degree for advancement. You have workers “that cannot go into the next level because they don’t have their degree and their turnover rate is pretty high,” Fernandez said.

The three friends from Monterrey who started Vinco all have a passion for education, she said.

Vinco is operating in Latin America, a region with a significant skills gap, said Fernandez, a Georgetown University graduate. The firm has expanded into Columbia, Chile, Spain, and other countries, but has no immediate plans to expand in North America.

In the final round of questions, Vinco beat out three other U.S.-based tech startup firms; Detroit-based Automation Workz, which makes an app for motivating and upskilling front-line workers; Included, a Redmond, Wash. firm that makes a diversity, equity, and inclusion platform; and Inclusive, an Atlanta-based firm that developed an engagement platform. Vinco received a $50,000 award for placing first.

Vinco was selected as the winner “because it was able to show how it’s going to be a global company,” Corea said.

Eskalera, a Startup Led by Goldman Sachs’ Former HR Head Has Launched a Diversity and Inclusion Index

Eskalera, a technology startup led by Goldman Sachs former human resources head Dane Holmes, has launched an index to measure corporate diversity and inclusiveness,...

HSBC to Remove 35,000 Jobs Amidst Covid-19 Crises

HSBC Holdings Plc has restarted cutting as many as 35,000 jobs, three months after the coronavirus outbreak forced it to pause a long-awaited overhaul...

Genpact Offers Its Internal Skill Training Program Globally for Everyone

Genpact has announced Adapt and Rise, a role-based online learning platform that leverages Genpact's expertise honed from delivering real-world change for hundreds of clients....

San-Francisco Based Learning Platform Degreed Has Raised $32 Million in New Funding

The upskilling platform, Degreed, has announced $32 million in new funding in direct response to overwhelming demand for better skill insights, talent mobility, and...

Research Shows the Implications of Workplace Layouts on Employee Productivity and Overall Performance

As some workplaces prepare for the gradual return of employees and overhaul office layouts and seating plans, research has shown this could also have...

Employee Concierge ‘Back Technologies’ Integrates Automation Into Internal HR and Other Support Tasks

Companies are under increasing pressure to automate workflows and digitally service their employees, particularly in light of trends toward remote work. It takes an...

HR Strategies to Help Your Business Navigate the New ‘Normal’

No business is immune to the massive changes resulting from the health crisis. Organizations have proven themselves to be agile, and employees have demonstrated...

The Importance Of Diversity And Inclusion In HR, Hiring, Talent Management: Thoughts From A Top Expert

Michael C. Hyter is one of today’s best-known experts on inclusion and diversity and the author of The Power of Choice: Embracing Efficacy to Drive Your Career and The...

HR Expert Highlights Actionable Steps to ‘Make Real Change’ Against Racism in Your Workplace

Kyra Leigh Sutton, Ph.D., is a faculty member at the Rutgers University School of Management and Labor Relations, where she teaches human resources courses...

Adidas Employees Want Company to Investigate HR Chief for Response to Racial Issues

A group of Adidas employees from around the globe is asking the company to investigate its chief human resources officer, as part of a...