Home News Kellogg South Asia Launches Employee Value Proposition

Kellogg South Asia Launches Employee Value Proposition

Kellogg South Asia Launches Employee Value Proposition

Kellogg South Asia has launched its Employee Value Proposition (EVP) with an overarching EVP statement, ‘NOURISH YOUR GRRREAT’, promising to help its employees realize true potential by providing opportunities to thrive.

The EVP will come to life through three strategic pillars, namely ‘Be the Real You’, ‘Make a Mark’, and ‘Do a World of Good’ and will be shared with all employees across corporate, retail, and the shop-floor in an engaging format. It will simultaneously reflect in the Company’s external communications across all its major platforms in the future.

The EVP will give shape to Kellogg’s fundamental ethos, which is being a people-first organization. This has already been reflected in myriad ways in recent years. Established programs around COVID-19 emergency response preparedness, such as ‘Kare’, have been ensuring the holistic growth of employees without physical limitations. About 80 percent of employees were covered in training programs in the last year. About 1.1 million meals were served to people in need amidst the lockdown.

The EVP will reiterate Kellogg’s commitment to giving employees numerous opportunities to make their mark, leverage a culture where they can be themselves, and do a world of good to the consumer and community around them.

Kellogg South Asia’s EVP came together authentically through the work of a cross-functional team with representatives from different departments of the organization to provide the most holistic perspective. Over the course of one year, close to 850 interactions within the Company and the FMCG sector were studied via deep-dive interviews and surveys, to ensure the EVP was rooted in what employees and external partners felt about the organization. The team also scanned social and third-party platforms to gauge consensus in the talent market about Kellogg as an employer.

Mohit Anand, managing director, Kellogg South Asia, said “The launch of our EVP is a celebration of everything Kellogg stands for. While the core principles of our EVP were always ingrained in our organization, the external articulation of our EVP will help us recruit, onboard, and engage the brightest minds in the industry. Our goal for EVP is to attract and retain people who we know would be valued, supported with compassion, and where the culture aligns with their own beliefs and purpose.”

Nimisha Das, director – HR, Kellogg South Asia, shares that the “EVP gives us a chance to tell our story as an employer and give the brand new identity. This is the most significant step towards nurturing and building an exceptionally strong talent pool. We are certain that the principles which form the bedrock of our EVP will not only help us attract the best talent but will also allow us to celebrate and build pride in the organization for our existing employees.”

Vinay Thakker, founder, CEO, Oddinary, admits, “Creating the Employee Value Proposition for Kellogg’s was an emotional journey for us. It involved multiple rounds of discussion and a deep dive into the culture that makes the Company what it is today. The pride and love for the company was palpable even as the team briefed us. The K family is one big unit dedicated to moving ahead together, supporting each other at every step of the way.”

Kellogg Company began its journey in India by setting up a manufacturing plant at Taloja (Maharashtra), in 1994. Since then, it has innovated, invested in, and built the breakfast cereal category. As part of its commitment towards Make in India, it launched its second manufacturing facility at Sri City (Andhra Pradesh) in 2015.

Eskalera, a Startup Led by Goldman Sachs’ Former HR Head Has Launched a Diversity and Inclusion Index

Eskalera, a technology startup led by Goldman Sachs former human resources head Dane Holmes, has launched an index to measure corporate diversity and inclusiveness,...

HSBC to Remove 35,000 Jobs Amidst Covid-19 Crises

HSBC Holdings Plc has restarted cutting as many as 35,000 jobs, three months after the coronavirus outbreak forced it to pause a long-awaited overhaul...

Genpact Offers Its Internal Skill Training Program Globally for Everyone

Genpact has announced Adapt and Rise, a role-based online learning platform that leverages Genpact's expertise honed from delivering real-world change for hundreds of clients....

San-Francisco Based Learning Platform Degreed Has Raised $32 Million in New Funding

The upskilling platform, Degreed, has announced $32 million in new funding in direct response to overwhelming demand for better skill insights, talent mobility, and...

Research Shows the Implications of Workplace Layouts on Employee Productivity and Overall Performance

As some workplaces prepare for the gradual return of employees and overhaul office layouts and seating plans, research has shown this could also have...

Employee Concierge ‘Back Technologies’ Integrates Automation Into Internal HR and Other Support Tasks

Companies are under increasing pressure to automate workflows and digitally service their employees, particularly in light of trends toward remote work. It takes an...

HR Strategies to Help Your Business Navigate the New ‘Normal’

No business is immune to the massive changes resulting from the health crisis. Organizations have proven themselves to be agile, and employees have demonstrated...

The Importance Of Diversity And Inclusion In HR, Hiring, Talent Management: Thoughts From A Top Expert

Michael C. Hyter is one of today’s best-known experts on inclusion and diversity and the author of The Power of Choice: Embracing Efficacy to Drive Your Career and The...

HR Expert Highlights Actionable Steps to ‘Make Real Change’ Against Racism in Your Workplace

Kyra Leigh Sutton, Ph.D., is a faculty member at the Rutgers University School of Management and Labor Relations, where she teaches human resources courses...

Adidas Employees Want Company to Investigate HR Chief for Response to Racial Issues

A group of Adidas employees from around the globe is asking the company to investigate its chief human resources officer, as part of a...