We don’t have a “new norm” for work yet. But it’s probably time to build your post-COVID-19 company culture.
Why now? Culture took a backseat to reality since the coronavirus pandemic hit. Most HR leaders and front-line managers did what they could to help employees adapt. Everyone from the CEO to the customer service reps navigated remote work and its challenges. And for the most part, they got the job done!
Now HR will be at the helm, rebuilding or recreating company cultures that are under stress since people have worked in bubbles – remotely, socially distanced, or some kind of hybrid.
So here are research-proven keys and best practices to build your post-COVID-19 company culture.
Focus heavily on adaptability
Companies with cultures that are strong, strategically aligned, and built with the ability to adapt quickly to dynamic environments – and I think we can all agree that a pandemic is highly dynamic – perform 15% better than those that are less adaptable, according to research out of the University of California, Berkeley’s Haas School of Business.